Introduction: At FirstShop, we are committed to safeguarding your privacy. This Privacy Policy outlines how we collect, use, and share your personal information when you visit or make purchases through our website, firstshop.co.za (referred to as the “Site”).
Personal Information We Collect: When you interact with our Site, we automatically gather certain information about your device, such as your web browser, IP address, time zone, and cookies installed on your device. We also collect data about the pages you visit, your browsing history, and how you engage with our Site. This data, known as “Device Information,” helps us enhance your browsing experience and tailor our services to your needs.
We utilize various technologies to collect Device Information, including cookies, log files, web beacons, tags, and pixels.
When you make a purchase or attempt to do so on our Site, we collect additional information, referred to as “Order Information.” This includes your name, billing and shipping addresses, payment details, email address, and phone number.
It’s important to note that when we mention “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.
How We Use Your Personal Information: We use the Order Information you provide primarily to fulfill your orders, process payments, arrange shipping, and issue invoices. Additionally, we may use this information to communicate with you, screen orders for potential risks or fraud, and send you relevant information or advertising based on your preferences.
Device Information helps us identify and prevent potential fraud, improve our Site’s performance, and optimize your browsing experience. This includes generating analytics to understand how customers interact with our Site and evaluating the effectiveness of our marketing efforts.
Sharing Your Personal Information: We may share your Personal Information with trusted third parties to assist us in using your data as described above. Additionally, we utilize Google Analytics to gain insights into how our Site is used. You can learn more about Google’s use of your Personal Information by reviewing their Privacy Policy.
We may also disclose your Personal Information to comply with legal obligations, respond to lawful requests for information, or protect our rights.
Behavioral Advertising: Based on your Personal Information, we may provide targeted advertisements or marketing communications that we believe are relevant to you. You can opt out of targeted advertising through various platforms such as Facebook, Google, and Bing. Additionally, you can visit the Digital Advertising Alliance’s opt-out portal for further options.
Your Rights: As a South African resident, you have the right to access, correct, or delete the personal information we hold about you. If you wish to exercise these rights or have any concerns about your data, please contact us using the information provided below.
Data Retention: We retain your Order Information for our records unless you request its deletion. This ensures we can fulfill any future orders and maintain accurate records of past transactions.
Changes to this Policy: We may update this Privacy Policy periodically to reflect changes in our practices or for legal and regulatory reasons. Please review this policy regularly for any updates.
Minors: Our Site is intended for individuals aged 18 and above. We do not knowingly collect personal information from minors.
Contact Us: If you have any questions about our privacy practices, wish to make a complaint, or require further information, please contact us via email at abriek@firsttech.co.za or by mail at the address provided below:
FirstShop
26 Augrabies Rd, Midrand, Gauteng, 1686, South Africa
For additional documents related to our group's PAIA policy, please visit: https://www.firsttech.co.za/legal-notices?ref=woklow_pricefc3no.
Conclusion: Thank you for entrusting us with your personal information. We are committed to ensuring its security and using it responsibly. If you have any concerns or questions, please don't hesitate to reach out to us.
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